Shangri-La Colombo was a three-phase development projects contains apartments, hotel and office buildings located at the coastal line of the capital city. Project kick-started in 2012, and the hotel phase was opened in 2017.

Raffles Singapore was one of the few remaining great 19th century hotels in the world and its restoration has been carefully designed to preserve its unique historic structures, it reopened in 2019 after a two-and-a-half-year, three-phase process.

Batam Marriott Hotel Harbour Bay was a new-build hotel project in Indonesia. It's target group are mainly business visitors from Singapore, which they need only less than an hour to travel to Batam by across the sea.

My role involved analyzing tender requirements, proposing cost-effective lighting alternatives, coordinating with designers and engineering teams, and ensuring seamless procurement and delivery from manufacturers in China to meet project timelines.

During the COVID-19 period, I shifted my focus to online promotions by planning and executing digital campaigns, including social media marketing, KOL collaborations, live media engagements, and unboxing videos to maintain brand visibility.

The followings are some examples of the tasks I completed during this period.

Kamen Rider Black feature area promotion was a series of marketing events implemented during the COVID-19 period in May 2021. The goal was to promote the pre-order sales for a action figure product, SHF Kamen Rider Black. Despite being unable to travel to Indonesia, I communicated the distributor to launch a limited time feature are in one of their stores. Arranged graphic design and created unboxing video for promotion. In results, the pre-order sales target was reached 100%.

TAMASHII Figure Fes 2021 is another example of remotely communicating with distributor to hold pop-up events. This 2-week long pop-up store took place in late 2021, it was the first offline event available in the light of COVID-19.

The third photo captures the store front of TAMASHII SPOT Bangkok, which located in Terminal 21, Asok shopping mall. It was one the the brand's two official showroom in Bangkok, Thailand. I was responsible for managing product display and promotional graphics updates.

Additionally, I conducted regular virtual sales meetings with clients and presented market analysis, stock management, and strategic plans to headquarters in Japan, requiring bilingual communication in English and Japanese.

Although sales target for 2020 of the client accounts failed to reach annual target, my clients and I successfully achieved a bounce back in 2021 by surpassing the target by an average of 50%.

From 2022 to 2024, I led large-scale shopping mall events, including the Ultra Heroes Tour Southeast Asia in Bangkok and Jakarta. Here are some backgrounds about the events.

"ULTRA HEROES TOUR SOUTH EAST ASIA" was a series of marketing events took place in Thailand, Malaysia and Indonesia during 2022 to 2024. The tour event was first held in Bangkok in Sep 2022, followed by Kuala Lumpur and Jakarta. The series came back the next year again in a order of Kuala Lumpur, Bangkok and then Jakarta. 

It featured live stage shows of Ultraman action performance every weekend during the events. The mission from Bandai's point of view was to gain brand awareness and leverage sales during the event.

I was responsible for the coordinating tasks in Bangkok and Jakarta, four events over the 2-year period.

I was responsible for end-to-end event execution, from venue pitching, stakeholder approvals, and digital promotions to product display planning and on-site operations.

Each event required around six months of preparation, involving coordination with licensors, shopping malls, and distributors while managing booth construction, promotional materials, and live stage shows.

Post-event, I compiled KPI reports to assess performance and refine future strategies, contributing to brand awareness and direct sales growth in the region.